Social Media Management for Private Practitioners

This program provides a practical guide for social workers transitioning into private practice who need to build a professional online presence. It covers the transition from personal profiles to professional pages, focusing on Facebook optimization, ethical content creation, and consistent scheduling. Participants will learn how to use the three core content pillars—Educate, Engage, and Promote—to reach their ideal clients while maintaining SACSSP ethical standards. The course focuses on sustainable, authentic visibility and trust-building within the wellness and counseling field.